Erik Spiekermann, a typographer, claimed Facebook had adopted the font he designed in the mid-1980s for the West Germany Post Office. It’s a sans-serif typeface that resembles the Carmen Sans Semi Bold and the Nexa Text Bold. The Meta wordmark is clean, bold, and executed in title case letterings. But, also, the color of darkness evokes powerful emotions such as aggression, fear, and rebellion. Again, black symbolizes power, authority, and elegance. Together, they carry the brand’s mission into the virtual realm. The universal symbol walks alongside a black wordmark. Importantly, these are powerful emotions aligning with the company’s values. Also, it signifies stability, loyalty, and confidence. Blue, the color of the sky, represents imagination, freedom, and inspiration. And with the new name, Mark Zuckerberg has proven his unconditional love for the color.
It symbolizes endless possibilities.īlue was the official color of Facebook before its transition. Likewise, the Meta trademark is an infinite graphic element. This ancient Egyptian symbol depicts a snake or dragon swallowing its tail. The Meta looping trademark resembles the ouroboros emblem. So, without wasting time, let’s connect with these design elements. Considering the Meta logo, the designer used fewer graphic elements. And that’s why you should choose carefully. Though they are core to every artwork, a wrong design element would hurt your project. Therefore, it grabs attention quickly and effortlessly. It’s hard to turn a blind eye to its looping persona. Thankfully, the Meta logo is eye-catching. So, to stand above your rivals, your logo should be attractive. There are lots of brands competing for the same audience. With this in place, the wordmark is legible, allowing users to read its name and also build a connection with it. That’s why they pick a simple sans-serif font to convey the brand’s personality. The owners of Meta are seasoned entrepreneurs, so they know what works. It can appear on these channels because of its minimalist layout. So, to announce its presence and mission to the world, the stakeholders are promoting the Meta logo everywhere. is among the leading tech giants investing in the Metaverse. Also, its simplicity has helped its memorability. But, again, it has permeated the minds of millions because of its founder’s reputation. It has ridden on the popularity of its predecessor, Facebook. The Meta logo, though unveiled a few weeks ago, has already achieved a remarkable status. But, of course, you can achieve the same level of recognition by avoiding detailed design elements. So it’s highly recognizable and easy to remember. Instead, it paints its charisma by using an infinity icon and a wordmark. The Meta logo features no distorting graphic elements. Overall, the Meta logo reminds us of the ouroboros signage-a snake biting its tail.īut, significantly, it symbolizes no beginning or ending, the vision of Mark Zuckerberg. Then, from another standpoint, it shows figure-8, signifying the octave creation values. The light blue logo is an infinity symbol with a dynamic charisma.įrom one angle, it resembles the letter-M, referencing the brand’s new name, Meta.
The Meta logo comprised a looping symbol with a wordmark beside it. To outdoor its new trademark, a sleek animation of the Facebook logo swallows all the brand’s applications to form the Meta logo. As a result, the logo is clean, catchy, readable, memorable, and scalable even on the smallest apps. Yet, the logo dresses in the blue shade to reflect the company’s image and its core products. The designer created the Meta ogo to take on infinite textures, colors, and movements. In short, the Meta logo animatedly lives in motion. Also, it projects itself as an infinity trademark, symbolizing the endless horizons in the Metaverse. For instance, it looks like the letter-M or the figure-8. The Meta logo works between 2D and 3D, evoking different charismas. The logo comprises a continuous loop symbol and a readable black wordmark. So, as expected, the tech giant ushered in a new logo as part of its rebranding. And the company’s stakeholders believe it reminds them there’s always more to build. These four-letter words nudge closer to the Metaverse-the future of social interactions. So, on October 28, 2021, Mark Zuckerberg announced the new name as Meta. The Meta owners believe the Metaverse is the next evolution in social technology.Īlso, they think their range of products has outgrown their Facebook brand, hence the call for rebranding. It summarizes the company’s aim to integrate the physical and digital world using virtual and augmented realities. This is the bold statement on Facebook’s website. Let’s get an insight into the Meta logo and some history behind the social technology.
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